AP Eagers
Customer Relationship Management System
Challenge
AP Eagers is a leading automotive retail company in Australia, with over 200 dealerships across the country. The company needed a new website that would provide a seamless and engaging user experience for car buyers. The challenge was to design a website that would help car buyers easily find the information they need, customize their search, and make informed decisions.
Goal
The previous website was based on the official Mercedes Benz template resulting in low usability, poor conversion & lack of all necessary functions. The Goal is improve the old system for the best performance and experiences to end users Increase online traffic and engagement with the website Improve user experience for car buyers Increase online sales and conversions Reduce bounce rates and increase time spent on the website
Solution
The new website has been a huge success, with positive user feedback and increased traffic and conversions. The personalized car search and interactive tools have helped users easily find the information they need and make informed decisions. The responsive design and streamlined checkout process have also enhanced the user experience and made the car buying process more efficient. Key Features: User research and survey analysis Intuitive and visually appealing website design Personalized car search and interactive tools Responsive design for all devices Streamlined checkout process
System Research
Our team of UX designers worked closely with AP Eagers to understand their business goals and user needs. We conducted user research, including surveys and interviews, to better understand the car buying process and user pain points. Based on our findings, we designed a website that was intuitive, visually appealing, and easy to navigate. We incorporated features such as a personalized car search, which allowed users to filter their search based on their specific needs, preferences, and budget. We also included interactive tools, such as a car payment calculator, which helped users estimate their monthly payments and make informed decisions. To enhance the user experience, we incorporated responsive design principles, making the website accessible and optimized for all devices, including desktops, tablets, and smartphones. We also implemented a streamlined checkout process, which made it easier for users to purchase a car directly from the website.
Results
The new website has been a huge success, with positive user feedback and increased traffic and conversions. The personalized car search and interactive tools have helped users easily find the information they need and make informed decisions. The responsive design and streamlined checkout process have also enhanced the user experience and made the car buying process more efficient.
Testimonial
"The UX design team helped us create a user-friendly and engaging website that has improved our business performance and customer satisfaction. The personalized car search and interactive tools have made it easier for our customers to find the information they need and make informed decisions. The responsive design and streamlined checkout process have also enhanced the user experience and made the car buying process more efficient. We are grateful for their expertise and support." - AP Eagers team member.
Customer Relationship Management System
Kraft-Heinz
Product Design
AP Eagers
Product Design
